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Work like every day is Friday.

Say what needs doing, messy and out of order. Friday does it in your docs, sheets and inbox.

Request a demoGo on, ramble

Chatbots can answer a question. You still bring them everything, one small task at a time.

Agents try to take the whole job off your hands. The parts that need you get lost.

Friday does the work nobody has time for. You do the part only you can.

Scroll to Dana’s workday

One Friday: Dana’s Q3 recap, from a ramble to her own call

Dewy’s glow serum, cloud cream and dew balm laid out on blush stone from above, beside a Dewy box, tissue paper and dried flowers, in soft morning light.

Meet Dana.

She runs creator partnerships for Dewy, a skincare brand with 186 creators.

It’s Friday, and Dewy wants the Q3 recap by the end of the day.

The pieces are everywhere. Posts sit in the creator CRM, payments in a messy tracker, the numbers in Instagram and TikTok, and the deck in last quarter’s template. She also has three meetings.

  • Creator CRM
  • Payments tracker
  • Instagram & TikTok
  • Q3 recap deck

Here’s her Friday, 8:52 AM to 5:00 PM.

Dewy is a made-up brand for this story.Dewy is a made-up brand for this story, and this photo was made with AI (OpenAI’s GPT Image). We label every AI-generated image on this site.

8:52 AM

Go on. Ramble.

Open Friday, tap the mic and say it the way it’s in your head. Ums and all. You don’t need the right words.

On screen: Friday’s home says “Morning, Dana.” She taps the mic and talks through the recap: pull every creator post from the CRM, check who’s been paid, put the August numbers in the deck, draft notes to three late creators, find time with Priya. One ramble touches six tools.

8:54 AM

It makes a plan.

Friday turns the ramble into a short plan, one step per tool, and asks before it starts.

On screen: the ramble becomes a message, and Friday answers with a six-step plan, one step per tool, with Start and Change the plan. The model chip reads Claude Fable 5.1. Dana says “Looks right. Go.”

9:00 to 11:40 AM

Then go do something else.

Friday works through the plan while you take your nine o’clock. Watch if you want to. You don’t have to.

On screen: Friday folds into a small pill that says Working, and Dana’s calendar for Friday, Oct 9 swoops in: the Dewy weekly from 9:00 to 10:30 with Priya Shah and four others, a creative review at 10:45, lunch at noon. A now line moves from 9:00 to 11:40, and as each step finishes, its app lands in Friday’s lane beside her meetings: the CRM read, payments matched, videos watched, the deck built, three notes drafted, a time found with Priya. The pill ends at 6 of 6 done.

11:45 AM

Come back to finished work.

It’s done up to the point where it needs you, with the CRM, the sheet and the deck open beside the chat.

On screen: first the old way, five tools in five tabs scattered across the screen. They fly together into one Friday window: the chat on the right, and Dewy Creators, the custom CRM, open beside it with 12 records updated, four creators posted but not paid and three late.

1:30 PM

Shape it out loud.

Look at it and say what’s off. Friday reshapes it while you talk.

On screen: the slide floats on its own with earlier versions stacked behind it like paper. Slide three goes from busy to one chart titled “Creators beat our own posts every month,” then to pink creator bars with a quote from Ava.

3:15 PM

Do what wasn’t possible before.

Nobody has time to watch 2,061 posts. Friday does, so the recap says what actually worked, with a source on every number.

On screen: 2,061 creator posts stream in and are watched, then sort into five kinds: talking to camera 517, product moments 443, get ready with me 412, day in the life 388, couples 301. They fold into one report page that says creators drew half of all views, with a source note on every number.

4:30 PM

Nothing goes out without you.

Every send, post and change to someone else’s file waits for your okay, and you see exactly what will happen first.

On screen: three approvals fanned like a hand of cards: send the recap to Dewy, send three notes to creators, hold Tuesday at 2:00 PM with Priya. Dana approves each one, and each flips to sent or held and joins a done pile.

4:45 PM

Next month, it starts without you.

Say “do this every month” and it becomes a routine. On the first, Friday redoes the recap and waits for your review.

On screen: four months like a calendar’s year view, November to February. On the 1st of each, the recap is drafted and waits for Dana. Below, the routine: Monthly creator recap, the 1st of each month at 8:00 AM. It may update statuses in the CRM and edit slides; sending email asks first.

5:00 PM

Have a good weekend!

On screen: a receipt for Dana’s Friday. 2,061 posts watched, 186 creators checked, 12 CRM records updated, 186 payments matched, 9 tracker rows updated, a sheet and 8 slides built, 4 emails sent and 1 meeting scheduled, with all 3 sends okayed by Dana. Friday’s time, 8 hours 8 minutes. Dana’s, 48 minutes.

5:20 PM

What Dana actually did all day.

Not much typing. A few minutes here and there, at the moments that needed her.

  1. 8:52AM

    Say it messy.

    Ramble the way it’s in your head, ums and all. Friday puts it in order and asks if anything’s missing.

  2. 9:00AM

    Hand off the slow part.

    Reading every post, checking every payment, building the first draft.

  3. 11:45AM

    Come back in rounds.

    Be the critic. If it’s bad, say so, or send it off in a new direction. No feelings to hurt.

  4. 4:30PM

    Approve what goes out.

    Every send, post and change waits for your okay on that exact thing.

  5. 4:45PM

    Make it a routine.

    When it works, say “every month.” Friday does it again on the first and waits for your review.

6:05 PM

Anywhere you think out loud.

On a walk.

Talk the whole way home. The doc and the list are waiting when you sit down.

In Slack.

Mention @Friday in any channel. It answers and shows where the answer came from.

At your desk.

Open beside the doc. Say what’s wrong and watch the fix appear.

In Claude.

Turn on the Friday connector in Claude or Codex, and your team’s apps and records come along.

6:40 PM

Enterprise, for now

We build the software you can’t buy.

A general agent knows nothing about your team’s records or how you do things. Friday works inside apps built for your team, connected to the tools you already use, and we test it on your real work first.

  1. Meta Muse

    Free (but at what cost?)

    • PeopleJust you
    • Fit to your teamYou bring it
    • The appGeneral
    • The modelCapable

  2. ChatGPT Pro, Claude Max

    $200 a month, each

    • PeopleJust you
    • Fit to your teamYou bring it
    • The appGeneral
    • The modelFrontier

  3. The models, direct

    Pay per use billed by the provider, plus whatever you build

    • PeopleYou hire them
    • Fit to your teamYou build it
    • The appYou build it
    • The modelFrontierbilled per use

  4. Friday

    Enterprise models and people included

    • PeoplePeople who stay
    • Fit to your teamYour records and tools
    • The appBuilt for your team
    • The modelFrontier, included

Comes with itLeft to you

One team at a time.

We start with a job your team can already name, the one that eats a day every week, and build Friday around it.

Built for

An example of what we’d build with a leadership team. Yours is shaped around your team’s work.

Build this for my team

7:20 PM

Built for your team. Set up with you.

Friday runs on The most capable AI models there are. Today that’s Claude Opus 5.5 for most of Friday’s work, and we move to newer ones as they come out., inside apps designed for the way your team works. We sit with you, learn the work, and build what’s missing.

Say it messy, or type it.

Enterprise only, for now.

Friday is built by PartnerSmarter, a creator-marketing agency.